Contact
Markus Marek
Head of Study Advice and Marketing
Tel: +43 (0) 676/ 88 2222 20
E-mail: markus.marek@smbs.at
SMBS - Die Business School der Universität Salzburg
Sustainable success with Alliances, Licensing, Spin-offs, Acquisitions, and Divestments
Intellectual assets as key value drivers (Technology, Brand, Operational Excellence) 
Grow with strategic transactions (Build-to-Grow) 
Optimize your company for an exit (Build-to-Sell) This unique program features all five of the most important strategic transaction types in one class: Alliances, Licensing, Spin-offs, Acquisitions, and Divestments.
It also provides the view of business owners that want to build their company for legacy (Build-to-Grow), and those that want to build their company for an exit or are evaluating that option (Build-to-Sell). Participants get equipped with the practical know-how needed to plan execute and implement all types of strategic transactions successfully and sustainably.
This CEO Masterclass is available as an open program at a fixed time in Salzburg, as well as a custom program that is tailored to your specific audience, or delivered as a closed in-house program. All versions of this CEO Masterclass offer the same content in principle and are limited to 20 participants to ensure an optimal learning experience for the participants. However, depending on the target audience, discussions will take different directions. All participants of any version will receive a CEO Masterclass certificate from SMBS – University of Salzburg Business School upon completion.
CEO Masterclass Open Program
The open program is offered by SMBS primarily to participants that are CEOs of small and medium sized enterprises, as well as business decision makers like managing directors or general managers of larger companies. The open program is offered at a pre-determined date and takes place in Salzburg, Austria.
Masterclass Custom Program
The custom program will tailor the Masterclass to a specific audience. The location and timing of any custom program is selected in collaboration with the client. The targeted program can be offered in collaboration with organizations, institutions, or larger corporations that would like a specific target group to be trained accordingly. Examples of possible target groups would be start-up entrepreneurs, female middle managers, or biotech entrepreneurs within a specific region. The in-house program is offered to larger corporations that would like a specific group of their managers to be trained accordingly.
Markus Marek
Head of Study Advice and Marketing
Tel: +43 (0) 676/ 88 2222 20
E-mail: markus.marek@smbs.at
Markus Marek
Head of Study Advice and Marketing
Tel: +43 (0) 676/ 88 2222 20
E-mail: markus.marek@smbs.at
2 Days Europe Edition:
Thursday 20th March 2025:
Friday 21th March 2025:
€ 3.490,- including conference package for two days and four-course dinner at Restaurant Goldener Hirsch Salzburg – Jagdsalon on first conference day, excl. beverages
English
Masterclass Certificate from SMBS
Juergen Graner, MBA
CEO Globalator (USA – UK – Austria)
This unique program features all five most important strategic transaction types in one class:
Alliances, Licensing, Spin-offs, Aquisitions, Divestments
@ Imlauer Hotel Pitter
20th March 2025: 08:00 – 09:50
@ Imlauer Hotel Pitter
20th March 2025: 10:10 – 12:00
@ Imlauer Hotel Pitter
20th March 2025: 13:00 – 14:50
@ Imlauer Hotel Pitter
20th March 2025: 15:10 – 17:00
Failure avoidance of spin-offs & divestments
Application to featured case study (group work)
@ Restaurant Goldener Hirsch Salzburg – Jagdsalon
20th March 2025: 19:00 – open end
Develop implementable solutions to actual strategic transaction challenges of participants.
@ Imlauer Hotel Pitter Salzburg
21st March 2025: 08:00 – 11:00
Failure avoidance of aquisitions
@ Imlauer Hotel Pitter
21st March 2025: 12:00 – 15:00
Reasons for and benefits of an exit
Optimize your business years in advance
Application for featured case study (group work)
@ Imlauer Hotel Pitter
21st March 2025: 15:20 – 15:50
Guided by your seasoned instructor Juergen Graner, participants will share current or past challenges, as well as experiences related to alliances, licensing deals, spin-offs, acquisitions, or divestments.
To further encourage peer-to-peer learning, the “Transaction Clinic” provides a relaxed fire-to-fire-chat atmospheres as a highlight at the conclusion of the first masterclass day, bringing participants together to exchange insights and ideas.
Juergen Graner is a global expert in the management and implementation of strategic transactions, with a special focus on building companies for a successful exit (Build-to-Sell). He has more than 30 years of experience as CEO, executive manager, entrepreneur, board member, and advisor in expansion, acquisition, turnaround and divestment situations. Juergen has held CEO positions in six countries across three continents (Austria, Belgium, France, South Korea, UK, USA) and has coached over 100 CEOs globally. Moreover, over the last 25 years he has taught well over 1,000 business executives on three continents on business advancement. Juergen is the founder and CEO of Globalator with offices in Austria, the UK, and the USA. Globalator specializes in preparing companies towards an exit (often many years), managing the exit process and ensuring integration into the acquiring entity. The focus on this unique build-to-sell process is to create value not only by optimizing the financial results, but also by securing the future of employees and ensuring that technologies sold continue to benefit customers by staying on the market.
Juergen Graner is a global expert in the management and implementation of strategic transactions, with a special focus on building companies for a successful exit (Build-to-Sell). He has more than 30 years of experience as CEO, executive manager, entrepreneur, board member, and advisor in expansion, acquisition, turnaround and divestment situations.
Juergen has held CEO positions in six countries across three continents (Austria, Belgium, France, South Korea, UK, USA) and has coached over 100 CEOs globally. Moreover, over the last 25 years he has taught well over 1,000 business executives on three continents on business advancement.
Juergen is the founder and CEO of Globalator with offices in Austria, the UK, and the USA. Globalator specializes in preparing companies towards an exit (often many years), managing the exit process and ensuring integration into the acquiring entity.
The focus of this unique build-to-sell process is to create value not only by optimizing the financial results, but also by securing the future of employees and ensuring that technologies sold continue to benefit customers by staying on the market.
Markus Marek
Head of Study Advice and Marketing
Tel: +43 (0) 676/ 88 2222 20
E-mail: markus.marek@smbs.at
Markus Marek
Head of Study Advice and Marketing
Tel: +43 (0) 676/ 88 2222 20
E-mail: markus.marek@smbs.at
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